Frugi, a pioneering brand in sustainability, with GOTS-certified organic cotton at its core for the last 18 years, continues to innovate and lead the way in circular childrenswear. A long-time champion of protecting the planet for future generations, the Cornish-based brand is once again raising its credentials to provide certified circular children’s clothing and will be the first kids clothing brand to join the Circular Textiles Foundation’s revolution.
The brand is working to embed key circular principles throughout the design, development, and manufacturing process, to create a ground-breaking range of fully recyclable clothing for the Spring/Summer 2023 season.
You can read it all about it here, circulartextilesfoundation.co.uk
Patagonia is the most circular brand in the world of fashion retail, using a high share of recycled materials – for example, 36% of cotton or 90% of nylon.
Worn Wear – a standalone used Patagonia clothing store that enables customers to buy second-hand Patagonia online or in selected stores, as well as getting items repaired, to keep them in play has been introduced. 2017, Worn Wear went online, and since its launch, they’ve repaired more than 130,000 items, keeping them in play.
Read more about Patagonia's quest for circularity program here.